What is going on in the Premium Cooler Market these days? This is crazy if you are to ask me. Back in the day it was the old trusty Coleman. These days you have premium cooler companies popping up left and right trying to get you to shell out big bucks for something that is likely going to get stolen out of the back of your truck. Are they worth it? No idea, I’m not forking over $200+ to have one. Off the top of my head I can name at least half a dozen premium cooler companies. Yeti, Rtic, Grizzly, Orca, Canyon, and K2, just to name a few. There are more, trust me. How many companies actually manufacture coolers? For now I will stick to my trusty $69 dollar Coleman Extreme cooler. I will not lose sleep if it gets stolen and the coleman will hold ice just as long as the expensive ones. Have you taken the plunge to buy a premium cooler? Let us know your thoughts!